Programmatic Advertising
Imagine your brand on these platforms!
The addition of Programmatic Display provides a natural lift in performance to other advertising channels and platforms and is the most cost-efficient way to reach a hyper-targeted audience with your brand and message. Ask us what targeting tactics would fit best for your business!
We’ve taken the powerful ad targeting tools that big businesses have used for years and made them simple, effective and affordable for you. Programmatic advertising means better results at lower prices.
No matter the budget you are working with, a Programmatic Display campaign sets the groundwork for a successful campaign, reaching people at the top of the sales funnel as well as those that are closer to purchasing. Programmatic Display has been around for a while now, but there's a reason it's still the most used digital marketing tactic - it works!
Here are some of the top reasons you should consider using Programmatic Display:
1) Outstanding Reach. No matter where your client is located, you will be able to reach them through Programmatic Display. According to Wordstream, Google Display Network alone reaches 90% of all internet users - pair that with the other networks we are running on and you can see the incredible potential of display advertising. Few other mediums out there can achieve the reach that display advertising has.
2) Visually Appealing. These ads are designed using graphics, colors, pictures, and the company's branding to stand out to users and attract their attention as opposed to text ads that utilize strictly words.
3) Strong Brand Awareness. According to Localogy, consumers must encounter a brand 10 times before they think about doing business with them - up f rom seven just a few years ago. Programmatic Display allows your clients to get in f ront of a group of consumers and influence them even before they are in the market for their service.
When they do need their service, your client will have a better chance of being who they consider since they've been exposed to their business time and time again.
4) Highly Targeted. While Programmatic Display is great for brand awareness, it also allows your clients to target an audience that is more likely to be in the market for their services/products than others. We can target based on the content of the website, the behaviors of the target audience, keywords that were searched, demographics, and past visitors to your client's website.
5) Pairs with Other Products. Programmatic display works great in tandem with other products. Studies have shown 27% of consumers conduct a search for a business after seeing their display ad, and there's a 59% lift in conversion when users conduct searches related to a Display ad. The two different products work together and make each of them more effective.