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[Video] From Local Underdog to Top Dog: Proven Tactics for Small Businesses to Outplay the Competition
Recently, I had the privilege of being interviewed by Mark O'Donnell, president of RGA (Revenue Generating Activities). Our conversation centered around the pivotal topic of driving new customer activity for small businesses, an area that lies at the heart of my professional expertise.
The Power of Online Reviews: Because Your Customers Are Everything!
The Customer is Always Right... and Vocal
It's not just a saying, folks. Customers today have the vocal cords of Pavarotti, and they're not afraid to use them.
The Power of Online Reviews: Elevating Small Businesses Utilizing Review Management
For small businesses, these reviews can make or break their reputation. Online reviews have evolved into a reliable resource for consumers, serving as a substitute for personal recommendations.
Using Social Media as a Customer Service Tool
Given how pervasive social media has become in our lives, it should come as no surprise that companies are increasingly utilizing it as a tool for providing customer care.
The Powerful Impact of Marketing for Fourth of July Celebrations
Take advantage of the opportunity to celebrate America and share the Fourth of July celebration with your customers! Here are some reasons and ideas to market your business on Independence Day.
5 Steps to Drive Social Media Engagement and Why Tracking Social Media Analytics Matters
Have you ever wondered why tracking social media analytics is critical to your online success these days? It's a game-changer that can make a real difference in your online presence.
Why Your Business Needs a Google Business Page
By following these tips, you can create a Google Business Page that will help you reach more customers and grow your business.
The Future of Marketing: How AI is Impacting Marketing
Artificial intelligence (AI) is fast transforming the world, including marketing. Artificial intelligence is already being utilized to improve a variety of marketing tasks, from consumer segmentation to campaign optimization. As AI advances, it is expected to have an even greater impact on marketing in the coming years.
Why It’s Important to Frequently Audit Your Website with an SEO Report
In today's digital age, it's more important than ever for businesses to have a strong online presence. If you're not showing up in search engine results pages (SERPs), you're missing out on a huge opportunity to reach new customers and grow your business.
The Top 3 Reasons Small Businesses Fail: Insights from a Marketing Perspective
Starting a small business is an ambitious venture fraught with difficulties. Unfortunately, many small businesses fail to prosper, and a large portion of these failures can be traced to marketing-related challenges. In this post, we will look at the top three reasons why small businesses fail in terms of marketing and offer advice on how to overcome these hurdles and achieve long-term success.
Should Small Businesses Be Concerned With SEO?
Small businesses need to be concerned with Search Engine Optimization (SEO) for a simple reason: it can make or break their online presence.
The First 3 Marketing Steps You Should Take When Starting a Business
It is critical to develop a solid marketing foundation when launching a business in order to establish your brand and attract customers. Here are the first three steps you should do in terms of marketing:
4 Things a New Small Business Should Look for in a Marketing Agency
Starting a new business is an exciting time, but it can also be overwhelming. One of the most important decisions you'll make as a new startup is choosing a marketing agency to help you reach your target audience and achieve your business goals.