To begin, enhancing your GBP listing with relevant keywords, correct business information, and interesting content assists Google in better understanding your business and increases your chances of appearing higher in local search results. By including targeted keywords in your business description, services, and postings, you boost your chances of appearing when potential clients search for products or services connected to your business in your area. This can result in more website views, phone calls, and foot traffic to your physical presence from highly qualified local traffic.